Iñigo Morete Ortiz
I am a Senior Specialist in Content and Product Marketing, with experience in 360º campaigns and digital communication.
I am able to translate complex concepts into clear messages and into the creation of formats that connect with audiences and generate impact on product and brand.
Portfolio
What am I doing now?
I am responsible for content strategy and digital communication. I lead 360º campaigns and manage executive communication on LinkedIn.
I work with other Telefónica areas to align product, business and storytelling, actively driving content methodologies that strengthen engagement and the visibility of the solutions (≈+10.5% click-through rate in the Open Gateway Newsletter or +7,000 organic followers on LinkedIn).
Product and Content Marketing at Telefónica
Experience in communication
Television
I worked as the editor and content coordinator for all the television’s digital channels.
Radio
As a current affairs content creator at EiTB, I was responsible for covering news events. I carried out live broadcasts, providing real-time coverage of relevant events and news.
Written press
I led a team in content and social media management, covering areas such as interviews, reports, features, current affairs and podcasts.
Corporate communication
Scriptwriting, video production, filming and voice-over, live broadcasting, and corporate content for digital channels.
International experience
A turning point in my personal and professional life. My value as a marketing and communication professional has categorically increased after this experience abroad.
Journalism in Lithuania
It gave me the opportunity to immerse myself in a new social, political, economic and cultural context. I adapted to unfamiliar situations, expanded my network of contacts and developed a more open and flexible mindset.
Marketing and communication in Portugal
Examples of communication work
Personal projects
I have launched several personal projects, such as creating current affairs and technology content on TikTok, Instagram and YouTube, as well as a podcast and a weekly newsletter. A highlight is the online media outlet lamordaza.com, started in 2016 and concluded in 2022.
Over 500,000 unique visitors.
National and international interviews.
Reports.
Current affairs.
Founder and director of lamordaza.com
I led the editorial strategy and content management, ensuring the quality and relevance of news and reports.
I supervised and motivated a diverse team of professionals, fostering collaboration and innovation.
“He stands out for his initiative, entrepreneurship and passion. He has a strong work capacity and combines his knowledge with his ability to express himself.”
- Simón Peña, Director of the Master’s Degree in Social Communication at UPV/EHU
“Active and reliable. He makes proactive proposals and contributions and is key to strengthening group dynamics. He learns and performs effectively.”
- Iñaki Uria, Director of Hamaika Telebista (TV)
“He is distinguished by his high level of responsibility, discretion, dedication, organisation and reliability, as well as by his strong commitment and work capacity.”
- David Llordés, General Manager of Salva Industrial
What do they say about me?
"Bold, proactive and high-impact, he quickly proved to be top talent, combining strategic thinking with strong writing and execution across brand, campaigns and events. A mature professional who adds value from day one."
- Alicia Gordo, Marketing Head at Telefónica
“Proactive, committed and full of ideas, he made a clear impact from day one, showing strong initiative and remarkable adaptability, backed by an exemplary work ethic and genuine team spirit.”
- Juliana Silva, Marketing and Business Developer at Bilanciai Group
“Hard-working, creative and always pushing further. A versatile marketing and communication professional with strong attitude and drive.”
- Fernando Menéndez, Marketing and team Manager at Telefónica
Education
Master’s Degree in
Social Media Management
Master’s Degree in
Social Communication
Bachelor’s Degree in Journalism
+ Erasmus experience in Lithuania
Languages
Spanish – Native
Basque – C1 + Native
English – C1 (B2 Certified – Cambridge)
Portuguese – Basic professional comprehension
SEO and Research
Content Management (CRM)
Analytics
Microsoft Office
Adobe Premiere Pro
Storytelling applied to product
Leadership
End-to-end execution
Action-oriented analysis
Operational adaptability
Tools
Power Skills
Get to know me better in these interviews
Iñigo Morete Ortiz | 2025